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Entertainment
Sun TV Network rolls out Sun NXT Shorts to ride India's micro‑drama surge
✍️ Social Samosa
🗓 22 Aug 2026, 04:39 AM
👁 6
Sun TV Network has introduced Sun NXT Shorts, a short‑form video platform aimed at capitalising on the rapid growth of micro‑drama content in India.
Sun TV Network announced the launch of Sun NXT Shorts, a new short‑form streaming service designed to serve the burgeoning micro‑drama segment in the country. The platform will be hosted under the existing Sun NXT umbrella, extending the network's digital footprint beyond long‑form series and movies.
Industry analysts note that micro‑drama—episodes ranging from one to five minutes—has seen a sharp rise in viewership, especially among mobile‑first audiences in tier‑2 and tier‑3 cities. Sun NXT Shorts aims to tap this trend by offering bite‑sized narratives that can be consumed on the go.
The service will feature original productions in several regional languages, reflecting Sun TV Network's pan‑Indian reach. By leveraging its existing production infrastructure, the network expects to roll out a steady stream of short‑form content within weeks of the launch.
Experts suggest that the move positions Sun TV Network alongside other digital players expanding into short‑form video, signalling a broader shift in Indian entertainment consumption toward quick, mobile‑friendly formats.
Industry analysts note that micro‑drama—episodes ranging from one to five minutes—has seen a sharp rise in viewership, especially among mobile‑first audiences in tier‑2 and tier‑3 cities. Sun NXT Shorts aims to tap this trend by offering bite‑sized narratives that can be consumed on the go.
The service will feature original productions in several regional languages, reflecting Sun TV Network's pan‑Indian reach. By leveraging its existing production infrastructure, the network expects to roll out a steady stream of short‑form content within weeks of the launch.
Experts suggest that the move positions Sun TV Network alongside other digital players expanding into short‑form video, signalling a broader shift in Indian entertainment consumption toward quick, mobile‑friendly formats.