📷 Image: Wikimedia Commons / Bharatiya Janata Party
Politics
BJP rolls out songs and videos to warn Punjab against drug abuse
✍️ The Tribune
🗓 22 Sep 2026, 05:16 AM
👁 12
The BJP has launched a multimedia campaign using songs and short videos to spread an anti‑drug message across Punjab, targeting youth through rallies and social media reels.
New Delhi – The Bharatiya Janata Party (BJP) has begun a coordinated outreach effort in Punjab aimed at curbing drug abuse among young people. The party’s strategy combines live rallies with digitally produced songs and short video reels that carry a clear anti‑drug narrative.
Party officials say the content is being disseminated through local events, community gatherings and popular social‑media platforms to maximise reach. The lyrics and visuals emphasize the health and social risks of narcotics while urging listeners to choose education and employment over substance use.
The initiative follows a series of high‑profile drug‑related incidents in the state, prompting political parties to intensify awareness drives. BJP leaders have pledged to continue using cultural tools such as music to reinforce the message and support government anti‑drug policies.
Observers note that the blend of traditional rallying and modern digital media reflects a broader shift in Indian political communication, seeking to engage a tech‑savvy electorate.
The party has not disclosed exact viewership figures, but early feedback from participants at the launch events in Amritsar and Ludhiana appears positive, with many youths sharing the videos online.
Party officials say the content is being disseminated through local events, community gatherings and popular social‑media platforms to maximise reach. The lyrics and visuals emphasize the health and social risks of narcotics while urging listeners to choose education and employment over substance use.
The initiative follows a series of high‑profile drug‑related incidents in the state, prompting political parties to intensify awareness drives. BJP leaders have pledged to continue using cultural tools such as music to reinforce the message and support government anti‑drug policies.
Observers note that the blend of traditional rallying and modern digital media reflects a broader shift in Indian political communication, seeking to engage a tech‑savvy electorate.
The party has not disclosed exact viewership figures, but early feedback from participants at the launch events in Amritsar and Ludhiana appears positive, with many youths sharing the videos online.