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Entertainment
Yash Raj Films Appoints Hemant Kundnani as Head of Marketing
✍️ Bollywood Hungama
🗓 01 Sep 2026, 07:39 PM
👁 18
Yash Raj Films has announced the appointment of Hemant Kundnani as its new Head of Marketing. The move is part of the studio’s strategy to strengthen its brand presence and digital outreach.
Yash Raj Films (YRF), one of India’s leading film production houses, has named Hemant Kundnani as its Head of Marketing. Kundnani joins YRF with a track record of managing large-scale marketing campaigns for major entertainment brands.
The appointment comes as YRF looks to expand its footprint in the digital and international markets. In a statement, the studio said Kundnani’s experience in integrated marketing will help drive audience engagement across multiple platforms.
Kundnani, who previously held senior marketing roles in the media and entertainment sector, is expected to oversee all promotional activities for YRF’s upcoming releases and brand collaborations. His role will include strategising campaigns, managing media relations and leveraging data analytics to target key demographics.
YRF’s decision follows a period of rapid growth for the company, which has seen several blockbuster releases in recent years. The studio aims to maintain its competitive edge by aligning marketing strategies with evolving consumer preferences.
Industry observers note that Kundnani’s appointment signals YRF’s commitment to a more data-driven and digitally focused marketing approach, positioning the studio for continued success in a crowded entertainment landscape.
The appointment comes as YRF looks to expand its footprint in the digital and international markets. In a statement, the studio said Kundnani’s experience in integrated marketing will help drive audience engagement across multiple platforms.
Kundnani, who previously held senior marketing roles in the media and entertainment sector, is expected to oversee all promotional activities for YRF’s upcoming releases and brand collaborations. His role will include strategising campaigns, managing media relations and leveraging data analytics to target key demographics.
YRF’s decision follows a period of rapid growth for the company, which has seen several blockbuster releases in recent years. The studio aims to maintain its competitive edge by aligning marketing strategies with evolving consumer preferences.
Industry observers note that Kundnani’s appointment signals YRF’s commitment to a more data-driven and digitally focused marketing approach, positioning the studio for continued success in a crowded entertainment landscape.