📷 Image: Wikimedia Commons / Varun Shiv Kapur from Berkeley, California, United
Business
Virat Kohli's Vault Opens New Club in Panipat, Expands Haryana Presence
✍️ tripurastarnews.com
🗓 09 Sep 2026, 03:19 PM
👁 24
Sports brand Vault by Virat Kohli inaugurated its first club in Panipat, marking the brand’s expansion in Haryana.
Vault, the lifestyle and performance brand founded by Indian cricket star Virat Kohli, has officially opened a new club in Panipat, Haryana. The launch ceremony was attended by local officials and brand representatives, underscoring the company's intent to tap into the state's growing consumer market.
The Panipat outlet is the latest addition to Vault's network, which aims to combine premium fitness facilities with branded merchandise. By establishing a physical presence in the region, the brand seeks to attract fitness enthusiasts and young consumers who follow Kohli's sporting legacy.
Industry analysts view the move as a strategic step for Vault to diversify beyond metropolitan centres and capture emerging demand in tier‑2 cities. The club is expected to generate local employment and contribute to the area's sports‑and‑wellness ecosystem.
The Panipat outlet is the latest addition to Vault's network, which aims to combine premium fitness facilities with branded merchandise. By establishing a physical presence in the region, the brand seeks to attract fitness enthusiasts and young consumers who follow Kohli's sporting legacy.
Industry analysts view the move as a strategic step for Vault to diversify beyond metropolitan centres and capture emerging demand in tier‑2 cities. The club is expected to generate local employment and contribute to the area's sports‑and‑wellness ecosystem.