📷 Image: Latestly (via NewsData)
Business
Vimal Wellness Aims to Make Premium Olive Oil Accessible Across India
✍️ Latestly
🗓 23 Jun 2026, 12:32 AM
👁 2
Vimal Wellness is reportedly working to make premium olive oil a more common household product in India, moving it from a niche aspirational item to a kitchen staple.
For many years, olive oil in India has been perceived as a premium product, recommended by health experts and available in select modern retail outlets. It has been a preferred choice for health-conscious individuals and a symbol of aspiration for many.
However, its adoption as a regular kitchen ingredient has been limited, with most Indian households considering it a niche purchase rather than an everyday necessity. This situation highlights a gap between the desire for healthier cooking options and the practical accessibility of premium products.
Vimal Wellness is now focusing on changing this dynamic, aiming to democratize the availability of quality olive oil. The initiative seeks to transform olive oil from an occasional buy into a staple, making its health benefits accessible to a broader segment of the Indian population.
However, its adoption as a regular kitchen ingredient has been limited, with most Indian households considering it a niche purchase rather than an everyday necessity. This situation highlights a gap between the desire for healthier cooking options and the practical accessibility of premium products.
Vimal Wellness is now focusing on changing this dynamic, aiming to democratize the availability of quality olive oil. The initiative seeks to transform olive oil from an occasional buy into a staple, making its health benefits accessible to a broader segment of the Indian population.