📷 Image: Wikimedia Commons / Mohammad Hijjawi
Agriculture
Union Agriculture Minister Chouhan to Unveil ‘Goa Fresh’ Brand in Ponda on Oct 2
✍️ The Goan
🗓 30 Sep 2026, 05:01 PM
👁 15
Union Agriculture Minister Chouhan will launch the new ‘Goa Fresh’ brand in Ponda, Goa on October 2, aiming to promote locally sourced produce.
Union Agriculture Minister Chouhan is scheduled to inaugurate the ‘Goa Fresh’ brand on 2 October in Ponda, a town in the coastal state of Goa. The launch event will be attended by state officials and representatives of local farmer groups.
The ‘Goa Fresh’ label is intended to create a unified brand for fresh produce grown in Goa, helping farmers access wider markets and assuring consumers of quality and origin. Officials say the initiative aligns with the central government’s broader push to strengthen agricultural value chains and improve farm‑gate prices.
The minister is expected to outline steps for branding, packaging standards and promotional activities that will support small and marginal growers across the state. The launch underscores the government's focus on regional agricultural branding as a tool for rural development.
The ‘Goa Fresh’ label is intended to create a unified brand for fresh produce grown in Goa, helping farmers access wider markets and assuring consumers of quality and origin. Officials say the initiative aligns with the central government’s broader push to strengthen agricultural value chains and improve farm‑gate prices.
The minister is expected to outline steps for branding, packaging standards and promotional activities that will support small and marginal growers across the state. The launch underscores the government's focus on regional agricultural branding as a tool for rural development.