📷 Image: Wikimedia Commons / Humphrey Bolton
Business
Tilaknagar Industries relaunches Mansion House Flandy Orange in Andhra Pradesh
✍️ Hotelier India
🗓 24 Aug 2026, 06:33 PM
👁 3
Tilaknagar Industries has reintroduced its Mansion House Flandy Orange beverage in Andhra Pradesh, aiming to capture the regional soft‑drink market.
Tilaknagar Industries announced the relaunch of its flagship soft‑drink, Mansion House Flandy Orange, across Andhra Pradesh. The company said the product will be available through its existing distribution network, covering major towns and cities in the state.
The orange‑flavoured beverage, originally launched several years ago, has been reformulated with a new recipe and updated packaging to meet current consumer preferences. Tilaknagar Industries highlighted that the drink now contains a higher natural orange concentrate and reduced sugar content.
Industry analysts view the move as a strategic effort by Tilaknagar to strengthen its foothold in the competitive Indian beverage sector, especially as regional players vie for market share. The company expects the refreshed product to boost sales volumes during the upcoming festive season.
Tilaknagar Industries also indicated that promotional activities, including in‑store displays and digital campaigns, will accompany the relaunch to raise awareness among consumers in Andhra Pradesh.
The orange‑flavoured beverage, originally launched several years ago, has been reformulated with a new recipe and updated packaging to meet current consumer preferences. Tilaknagar Industries highlighted that the drink now contains a higher natural orange concentrate and reduced sugar content.
Industry analysts view the move as a strategic effort by Tilaknagar to strengthen its foothold in the competitive Indian beverage sector, especially as regional players vie for market share. The company expects the refreshed product to boost sales volumes during the upcoming festive season.
Tilaknagar Industries also indicated that promotional activities, including in‑store displays and digital campaigns, will accompany the relaunch to raise awareness among consumers in Andhra Pradesh.