Thums Up Revives ThunderWheels Campaign Featuring Jasprit Bumrah

Thums Up, the popular Indian cola brand, has announced the return of its ThunderWheels campaign, a promotional effort aimed at encouraging cycling among Indians. The campaign will feature national cricket star Jasprit Bumrah, who will appear in a series of advertisements and road‑shows across major cities. The initiative seeks to combine the brand’s energetic image with a growing interest in sustainable, active transportation.

The launch event, held in Mumbai, showcased a fleet of branded bicycles and a live music performance, drawing crowds of fans and cycling enthusiasts. Thums Up’s marketing team said the partnership with Bumrah was chosen for his dynamic persona and widespread appeal.

Industry observers note that the campaign aligns with India’s push for greener mobility and could boost sales for the beverage company by tapping into a new demographic of health‑conscious consumers.