Sparx launches ‘Greatest of Today’ campaign featuring Tamannaah and Lakshya

Sparx, a consumer brand, announced the launch of its new marketing drive titled “Greatest of Today”. The campaign is fronted by Bollywood actress Tamannaah Bhatia alongside emerging youth influencer Lakshya, aiming to capture the pulse of India’s younger demographic. By aligning with popular youth culture, Sparx intends to position its products as the choice of the modern, aspirational consumer. The Tribune reported the rollout, noting that the brand hopes the partnership will boost engagement across digital and on‑ground platforms.