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Entertainment
Sony Vizha Tamil Channel Set to Launch with 'Ithu Namma Vibe' Brand Film
✍️ indiantvinfo.com
🗓 25 Sep 2026, 08:37 AM
👁 10
Sony Pictures Networks India has announced the launch date of its new Tamil channel, Sony Vizha, accompanied by a brand film titled 'Ithu Namma Vibe'.
Sony Pictures Networks India disclosed that its forthcoming Tamil-language channel, Sony Vizha, will begin transmission on a date announced by the broadcaster. The channel is positioned to serve Tamil-speaking viewers with a blend of entertainment programming.
To celebrate the launch, the network unveiled a brand film called "Ithu Namma Vibe". The short film highlights the channel's cultural focus, showcasing the energy and diversity of Tamil life while underscoring Sony's commitment to regional storytelling.
Industry analysts note that Sony Vizha enters a crowded Tamil television space, where existing regional players compete for audience share. The addition of Sony Vizha is expected to expand Sony's presence in South Indian media and offer advertisers a new platform for Tamil-language outreach.
Further details on the channel's schedule and initial show lineup have not been released at this stage.
To celebrate the launch, the network unveiled a brand film called "Ithu Namma Vibe". The short film highlights the channel's cultural focus, showcasing the energy and diversity of Tamil life while underscoring Sony's commitment to regional storytelling.
Industry analysts note that Sony Vizha enters a crowded Tamil television space, where existing regional players compete for audience share. The addition of Sony Vizha is expected to expand Sony's presence in South Indian media and offer advertisers a new platform for Tamil-language outreach.
Further details on the channel's schedule and initial show lineup have not been released at this stage.