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Travel
Set‑Jetting: Films and TV Shows Driving New Travel Trends in India
✍️ The Indian Express
🗓 29 Oct 2026, 04:14 AM
👁 8
The Indian Express reports a rise in ‘set‑jetting’, where travellers pick destinations after seeing them in movies or TV series.
The Indian Express has highlighted a growing phenomenon known as “set‑jetting”, where tourists select their travel destinations after seeing them featured in films or television series.
Industry observers note that both Indian cinema and international streaming hits have turned previously low‑profile locations into bustling tourist spots, boosting visitor numbers and local revenue.
In response, several state tourism departments are partnering with production houses to promote itineraries that trace iconic on‑screen locations, while travel operators are rolling out specialised tours centred on popular shooting sites.
Experts warn that the sudden influx of visitors can pressure infrastructure and heritage sites, urging authorities to adopt sustainable tourism practices.
Industry observers note that both Indian cinema and international streaming hits have turned previously low‑profile locations into bustling tourist spots, boosting visitor numbers and local revenue.
In response, several state tourism departments are partnering with production houses to promote itineraries that trace iconic on‑screen locations, while travel operators are rolling out specialised tours centred on popular shooting sites.
Experts warn that the sudden influx of visitors can pressure infrastructure and heritage sites, urging authorities to adopt sustainable tourism practices.