📷 Image: Wikimedia Commons / Photographer Yash Sandhu.
Technology
Saregama Adopts GenAI to Revive Vintage Songs with New Music Videos
✍️ MediaNama
🗓 05 Aug 2026, 05:03 PM
👁 4
Indian music label Saregama is leveraging generative AI to create fresh music videos for its classic catalog, aiming to attract younger audiences and streamline production.
Indian music label Saregama has announced plans to use generative AI to produce music videos for its classic catalog.
The AI system will generate visuals and animations that match the mood of vintage tracks, potentially cutting production time and costs.
This move aligns with a growing trend of legacy labels adopting digital tools to keep older songs relevant for new audiences.
Industry analysts say the initiative could set a new benchmark for content creation in the music sector.
The AI system will generate visuals and animations that match the mood of vintage tracks, potentially cutting production time and costs.
This move aligns with a growing trend of legacy labels adopting digital tools to keep older songs relevant for new audiences.
Industry analysts say the initiative could set a new benchmark for content creation in the music sector.