Reliance Retail’s Tira Launches Korean Skincare Brand Dr. Melaxin in India

Reliance Retail’s Tira, a leading Indian retail chain, has announced the launch of the Korean skincare brand Dr. Melaxin across its stores in India. The move follows the brand’s viral success in South Korea and other international markets. Dr. Melaxin is known for its advanced anti‑aging and skin‑brightening products, which are expected to attract a growing segment of Indian consumers seeking premium skincare solutions.

The launch will be rolled out in Tira’s flagship outlets and online platform, offering a range of products including cleansers, serums, and moisturizers. Tira’s executive team highlighted that the partnership aligns with the company’s strategy to diversify its beauty offerings and cater to the rising demand for international skincare brands.

Retail analysts predict that Dr. Melaxin’s entry could intensify competition in India’s beauty market, where consumers are increasingly open to foreign brands. The launch is also part of a broader trend of Indian retailers bringing global beauty labels to local shelves.

Consumers can expect to find Dr. Melaxin products in major cities across India, with promotional campaigns scheduled to coincide with the brand’s official launch date. The collaboration marks a significant step for both Tira and Dr. Melaxin in expanding their footprints beyond their home markets.