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Business
Reliance Joyland Milk rolls out Rs 20 drink across Tamil Nadu
✍️ Asianet Newsable
🗓 15 Oct 2026, 12:45 AM
👁 13
Reliance Joyland Milk has introduced a new beverage priced at Rs 20, now available in retail outlets throughout Tamil Nadu.
Reliance Joyland Milk, a subsidiary of the Reliance group, has launched a new ready‑to‑drink beverage priced at Rs 20. The product entered the Tamil Nadu market this week and is being stocked in major grocery chains and local kirana stores.
The launch is part of Reliance's broader strategy to expand its dairy portfolio in southern India, targeting price‑sensitive consumers seeking affordable yet quality milk‑based drinks. Market analysts note that the Rs 20 price point positions the drink competitively against existing regional brands.
Company officials said the beverage will be produced at existing Joyland Milk facilities and distributed through Reliance's extensive supply network, ensuring wide availability across urban and semi‑urban areas of the state.
Consumer response will be monitored closely, with plans to introduce additional flavours if demand proves strong. The move underscores Reliance's continued push to capture a larger share of India's fast‑growing dairy market.
The launch is part of Reliance's broader strategy to expand its dairy portfolio in southern India, targeting price‑sensitive consumers seeking affordable yet quality milk‑based drinks. Market analysts note that the Rs 20 price point positions the drink competitively against existing regional brands.
Company officials said the beverage will be produced at existing Joyland Milk facilities and distributed through Reliance's extensive supply network, ensuring wide availability across urban and semi‑urban areas of the state.
Consumer response will be monitored closely, with plans to introduce additional flavours if demand proves strong. The move underscores Reliance's continued push to capture a larger share of India's fast‑growing dairy market.