Reality‑Based Film ‘Daayra’ Shows Impact Beyond Box‑Office, Koimoi Says

Koimoi published a feature titled “Beyond The Box Office: Why Reality‑Rooted Cinema Like Daayra Still Has The Power To Move The Needle”. The piece examines how films that portray everyday realities, such as the drama ‘Daayra’, resonate with viewers beyond mere ticket sales. It notes that such cinema can spark conversations, shape public perception and encourage filmmakers to explore socially relevant stories. While box‑office numbers remain a key metric, the article stresses that cultural relevance and audience engagement are equally vital for the industry’s growth.