📷 Image: Wikimedia Commons / Shmona69
Viral & Trending
Nishant Kerketta Turns Jharkhand Village into Viral Fashion Stage
✍️ Livemint
🗓 05 Oct 2026, 01:38 AM
👁 17
Nishant Kerketta, a young man from Jharkhand, has gained national attention after using his village as a backdrop for a fashion shoot that went viral online.
Nishant Kerketta, a 23‑year‑old from the rural district of Khunti in Jharkhand, first caught the eye of social media users when he posted a series of photos featuring local villagers modelling contemporary outfits against the rustic backdrop of his home village.
The shoot, which combined traditional tribal attire with modern street‑wear, was filmed in the morning light of the village’s paddy fields and stone‑lined lanes. The striking contrast between the earthy surroundings and the vibrant clothing drew attention, and the post quickly accumulated hundreds of thousands of likes and shares.
Local media outlets and fashion bloggers praised Kerketta’s creative use of place, noting that the video highlighted the region’s cultural heritage while showcasing contemporary fashion trends. The viral clip has also sparked interest from regional designers who are looking to collaborate with him.
Kerketta said he hopes the exposure will bring more attention to Jharkhand’s artistic talent and inspire other young people in rural areas to explore creative careers. He plans to use the momentum to launch a small fashion line featuring local fabrics.
The shoot, which combined traditional tribal attire with modern street‑wear, was filmed in the morning light of the village’s paddy fields and stone‑lined lanes. The striking contrast between the earthy surroundings and the vibrant clothing drew attention, and the post quickly accumulated hundreds of thousands of likes and shares.
Local media outlets and fashion bloggers praised Kerketta’s creative use of place, noting that the video highlighted the region’s cultural heritage while showcasing contemporary fashion trends. The viral clip has also sparked interest from regional designers who are looking to collaborate with him.
Kerketta said he hopes the exposure will bring more attention to Jharkhand’s artistic talent and inspire other young people in rural areas to explore creative careers. He plans to use the momentum to launch a small fashion line featuring local fabrics.