Business
New E‑commerce Platform Connects Rural Women’s Self‑Help Groups Directly to Global Buyers
A new online marketplace has been launched to let rural women sell traditional clothing and handicrafts directly to international customers, bypassing middlemen.
A new e‑commerce platform has been introduced to provide rural women’s self‑help groups with a direct market for their traditional garments and handcrafted items. The platform enables sellers to list products online and reach global consumers without any intermediaries.
The initiative targets women’s self‑help societies in rural areas, allowing them to showcase a range of traditional clothing and craftwork that reflects local heritage. By eliminating middlemen, the platform aims to increase earnings for the artisans and ensure fair pricing.
Officials say the platform is expected to open new income streams for rural women, promote indigenous crafts on an international stage, and contribute to the economic empowerment of women in the countryside.
The initiative targets women’s self‑help societies in rural areas, allowing them to showcase a range of traditional clothing and craftwork that reflects local heritage. By eliminating middlemen, the platform aims to increase earnings for the artisans and ensure fair pricing.
Officials say the platform is expected to open new income streams for rural women, promote indigenous crafts on an international stage, and contribute to the economic empowerment of women in the countryside.