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Entertainment
Netizens Lash Out as 'Premalu' Removed from JioStar Ahead of 'Prem Keetanu' Release
✍️ NDTV
🗓 19 Aug 2026, 11:37 AM
👁 1
The streaming service JioStar pulled the series 'Premalu' just before the scheduled release of the film 'Prem Keetanu', prompting a wave of anger across social media.
JioStar, the Indian over‑the‑top video platform, has taken down the popular series 'Premalu' from its catalogue in the days leading up to the theatrical debut of the movie 'Prem Keetanu'. The removal was announced without any official statement from the platform, leaving viewers puzzled about the rationale.
The decision quickly ignited a backlash on Twitter, Instagram and regional forums, where users labelled the move a "poor decision" and demanded an explanation. Hashtags criticizing the platform trended nationally within hours, with many fans threatening to cancel their subscriptions.
Industry observers note that the timing is unusual, as streaming services typically promote related content to boost viewership for upcoming releases. NDTV reported that the controversy could affect JioStar's subscriber growth ahead of a crucial quarter.
JioStar has not yet responded to media inquiries, and the fate of 'Premalu' remains uncertain. The platform is expected to address the issue in an upcoming press briefing, according to insiders.
The decision quickly ignited a backlash on Twitter, Instagram and regional forums, where users labelled the move a "poor decision" and demanded an explanation. Hashtags criticizing the platform trended nationally within hours, with many fans threatening to cancel their subscriptions.
Industry observers note that the timing is unusual, as streaming services typically promote related content to boost viewership for upcoming releases. NDTV reported that the controversy could affect JioStar's subscriber growth ahead of a crucial quarter.
JioStar has not yet responded to media inquiries, and the fate of 'Premalu' remains uncertain. The platform is expected to address the issue in an upcoming press briefing, according to insiders.