Meghalaya MSMEs Seek New Markets at Reverse Buyer‑Seller Meet in Shillong

Meghalaya's micro, small and medium enterprises (MSMEs) convened in Shillong for a reverse buyer‑seller meet designed to connect them with potential buyers from across the country. The event provided a platform for these businesses to display their products and services directly to procurement officials and corporate buyers, facilitating immediate market linkages.

Organisers structured the meet to reverse the traditional sales process, allowing buyers to approach MSMEs with specific requirements, thereby helping the enterprises identify demand trends and explore untapped segments. Participants reported heightened interest from buyers in sectors such as agro‑processing, handicrafts and renewable energy equipment.

The gathering is part of ongoing efforts by state authorities to boost MSME exports and diversify their customer base beyond regional confines. By fostering direct interactions, the meet aims to accelerate business growth and enhance the competitiveness of Meghalaya's small enterprises on a national scale.