Maharashtra launches drug‑free MSRTC campaign to curb impaired driving

Mumbai, — The Maharashtra government has announced a new drug‑free driving initiative in partnership with the Maharashtra State Road Transport Corporation (MSRTC). The campaign is designed to curb incidents of driving under the influence of alcohol and other substances on the state’s highways and city streets. Officials said the programme will combine public awareness messages, driver education sessions and stricter monitoring by transport police.

The launch, reported by Mid‑Day, highlights the state’s growing concern over road safety, with impaired driving identified as a major cause of accidents. MSRTC will display campaign material on its fleet of buses and at depots, while transport authorities will increase random checks for alcohol and drug consumption among drivers.

Authorities hope that the combined effort of education and enforcement will lower the number of impaired‑driving related crashes and fatalities, aligning with broader road‑safety targets set by the state government.

The initiative is part of Maharashtra’s ongoing strategy to improve traffic safety and promote responsible driving habits across the region.