📷 Image: Wikimedia Commons / Yann Forget
Travel
Madhya Pradesh Tourism signs two-year adventure tourism partnership with Royal Enfield
✍️ Business Standard
🗓 02 Oct 2026, 02:02 AM
👁 13
Madhya Pradesh's tourism department has entered a two‑year agreement with motorcycle maker Royal Enfield to boost adventure tourism across the state.
Madhya Pradesh Tourism announced a two‑year collaboration with Royal Enfield aimed at expanding adventure tourism offerings in the state. The partnership will focus on jointly promoting riding routes, organizing adventure events and leveraging the brand's expertise in off‑road motorcycles.
Both parties said the agreement seeks to attract domestic and international tourists interested in motor‑bike travel, thereby generating additional revenue for local economies. Royal Enfield will provide technical support and branding, while the state tourism department will handle infrastructure development and marketing.
The initiative aligns with Madhya Pradesh's broader strategy to diversify its tourism portfolio beyond heritage sites, tapping into the growing demand for experiential travel experiences.
Officials from the tourism department and Royal Enfield signed the memorandum of understanding in Bhopal, emphasizing a shared commitment to safety standards and sustainable tourism practices.
The collaboration is set to run for two years, after which its impact on visitor numbers and local businesses will be reviewed.
Both parties said the agreement seeks to attract domestic and international tourists interested in motor‑bike travel, thereby generating additional revenue for local economies. Royal Enfield will provide technical support and branding, while the state tourism department will handle infrastructure development and marketing.
The initiative aligns with Madhya Pradesh's broader strategy to diversify its tourism portfolio beyond heritage sites, tapping into the growing demand for experiential travel experiences.
Officials from the tourism department and Royal Enfield signed the memorandum of understanding in Bhopal, emphasizing a shared commitment to safety standards and sustainable tourism practices.
The collaboration is set to run for two years, after which its impact on visitor numbers and local businesses will be reviewed.