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Entertainment
Low‑budget film ‘Niu Lai’ outperforms ‘Obsession’ to become most profitable movie ever
✍️ The Times of India
🗓 21 Aug 2026, 11:04 AM
👁 8
The $200‑budget movie ‘Niu Lai’ has eclipsed ‘Obsession’ to claim the title of the most profitable film in history, according to reports.
The film ‘Niu Lai’, produced on a shoestring budget of just US$200, has been reported to surpass ‘Obsession’ as the most profitable movie ever made. Industry analysts say the achievement is measured by the ratio of revenue earned to the initial production cost, a metric in which ‘Niu Lai’ now leads.
‘Obsession’, which previously held the record, was overtaken despite its own modest financial footprint, highlighting how a micro‑budget project can generate extraordinary returns. No specific box‑office figures were disclosed, but the profit margin is said to be unprecedented.
Film commentators note that the milestone underscores a shift in the economics of filmmaking, where low‑cost productions can compete with high‑budget blockbusters when they capture audience interest. The news has sparked discussion about the potential for more creators to experiment with ultra‑low budgets while aiming for high returns.
‘Obsession’, which previously held the record, was overtaken despite its own modest financial footprint, highlighting how a micro‑budget project can generate extraordinary returns. No specific box‑office figures were disclosed, but the profit margin is said to be unprecedented.
Film commentators note that the milestone underscores a shift in the economics of filmmaking, where low‑cost productions can compete with high‑budget blockbusters when they capture audience interest. The news has sparked discussion about the potential for more creators to experiment with ultra‑low budgets while aiming for high returns.