Kriti Sanon’s Rakshabandhan ad sparks choli design debate among celebs, politicians

A new Rakshabandhan television advertisement starring Bollywood actress Kriti Sanon has drawn widespread attention after viewers noted the choli worn by the star. The ad, intended to promote a festive line of clothing, shows Sanon in a traditional outfit with a modern cut, prompting a flurry of comments on social media platforms.

Several fellow actors and fashion influencers quickly weighed in, with some questioning whether the design respects cultural norms while others defended the creative choice as a contemporary reinterpretation of traditional attire. Parallel to the entertainment commentary, a handful of politicians entered the debate, arguing that the choli’s style could set a precedent for public perception of modesty during the festival.

The controversy has amplified discussions about the balance between artistic expression and cultural sensitivities in Indian advertising. Media analysts note that such disputes often influence brand strategies, especially during high‑visibility festivals like Rakshabandhan, where advertisers aim to blend tradition with modern appeal.