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Entertainment
JioStar CEO: AI, Commerce, Interactivity to Define Future of Entertainment
✍️ The Economic Times
🗓 17 Jun 2026, 08:02 PM
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JioStar CEO Kevin Vaz has articulated the company's forward-looking strategy, positioning it as a technology-focused entertainment entity. He highlighted artificial intelligence, personalized content, and interactive features as key drivers shaping the industry's evolution.
JioStar CEO Kevin Vaz has outlined a vision for the entertainment sector where technology plays a pivotal role in shaping its future. The company sees artificial intelligence (AI), enhanced personalization, and interactive experiences as central to this evolution.
Vaz emphasized that while compelling storytelling will remain fundamental, the methods of content distribution and audience engagement will be significantly influenced by technological advancements. This includes leveraging AI to understand and cater to viewer preferences more effectively.
The executive also pointed to a shifting understanding of 'scale' within the industry and the growing significance of commerce-enabled entertainment. This suggests a future where entertainment platforms may integrate shopping or transactional elements more seamlessly.
Vaz emphasized that while compelling storytelling will remain fundamental, the methods of content distribution and audience engagement will be significantly influenced by technological advancements. This includes leveraging AI to understand and cater to viewer preferences more effectively.
The executive also pointed to a shifting understanding of 'scale' within the industry and the growing significance of commerce-enabled entertainment. This suggests a future where entertainment platforms may integrate shopping or transactional elements more seamlessly.