India's gig economy revives Yulu micro‑mobility startup

Yulu, a Bangalore‑based electric scooter sharing platform, has recently reported a turnaround thanks to increased participation from gig‑economy workers who operate its fleet. The company, which faced cash‑flow challenges earlier this year, tapped into the growing pool of independent riders to maintain vehicle availability and reduce operational costs.

Industry analysts note that the shift reflects a broader trend where gig workers are becoming integral to the logistics and mobility sectors, offering flexible staffing solutions that can adapt to fluctuating demand. Yulu’s management highlighted that the gig model allowed it to quickly scale services in high‑traffic zones without the overhead of full‑time employment.

Looking ahead, Yulu plans to expand its network to additional Indian cities, leveraging the same gig‑based operational framework. The firm also aims to introduce newer, higher‑capacity scooters to meet rising commuter expectations while continuing to rely on the gig workforce for day‑to‑day operations.