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Business
India Sees Surge in TV Channel Closures as Linear Model Falters
✍️ The Economic Times
🗓 03 Sep 2026, 07:37 AM
👁 4
Several Indian TV networks are shutting down as the traditional linear television model faces mounting challenges from digital platforms.
Recent industry reports indicate a sharp rise in the number of Indian television channels ceasing operations, underscoring the strain on the linear broadcast model.
The shift is largely attributed to advertisers reallocating budgets to over‑the‑top (OTT) services, which offer targeted reach and lower costs.
Consequently, channel owners are struggling to sustain viewership and revenue, leading to strategic exits or mergers.
Industry analysts predict that unless the linear model adapts—through digital integration or niche content—more closures may follow in the coming years.
The shift is largely attributed to advertisers reallocating budgets to over‑the‑top (OTT) services, which offer targeted reach and lower costs.
Consequently, channel owners are struggling to sustain viewership and revenue, leading to strategic exits or mergers.
Industry analysts predict that unless the linear model adapts—through digital integration or niche content—more closures may follow in the coming years.