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Business
India Post and IndiGo Partner for Mid‑Air Digital Detox Campaign
✍️ Pragativadi
🗓 14 Oct 2026, 08:02 AM
👁 16
India Post and IndiGo have announced a joint initiative aimed at encouraging passengers to disconnect from digital devices during flights.
On 2024, India Post and IndiGo announced a partnership to launch a mid‑air digital detox campaign aimed at promoting mental well‑being among passengers.
The campaign will encourage passengers to reduce screen time during flights by offering incentives such as complimentary in‑flight reading material and mindfulness activities.
India Post, the national postal service, will provide promotional materials and support through its network, while IndiGo will implement the program on its fleet.
The initiative is part of a broader effort to enhance passenger experience and address growing concerns about digital fatigue.
The campaign will encourage passengers to reduce screen time during flights by offering incentives such as complimentary in‑flight reading material and mindfulness activities.
India Post, the national postal service, will provide promotional materials and support through its network, while IndiGo will implement the program on its fleet.
The initiative is part of a broader effort to enhance passenger experience and address growing concerns about digital fatigue.