I&B Ministry Orders BARC to Halt News Ratings

In a significant development, the Ministry of Information and Broadcasting (I&B) has issued a directive to the Broadcast Audience Research Council (BARC) to halt the release of news ratings.

This order mandates BARC to freeze all current and future ratings for news channels. The specific reasons behind this decision have not been detailed in the initial announcement.

The Broadcast Audience Research Council is the official body responsible for measuring television viewership in India, playing a crucial role in the advertising and media landscape.