📷 Image: Wikimedia Commons / Apar Singh Bataan
Politics
Gen Z Transforms Political Campaigning, Says IFF's Apar Gupta
✍️ Open Magazine
🗓 29 Jul 2026, 03:40 PM
👁 4
Apar Gupta of the Institute for Future Forecasting (IFF) claims that Generation Z has fundamentally altered how political campaigns are conducted.
Apar Gupta, a senior analyst at the Institute for Future Forecasting (IFF), highlighted the sweeping changes brought by Generation Z in a recent interview with Open Magazine.
He noted that younger voters are now the decisive force in shaping campaign strategies, demanding greater transparency and digital engagement.
According to Gupta, political parties are shifting from traditional rallies to data‑driven social media outreach, using interactive content and real‑time feedback loops.
The analyst warned that this new paradigm will force established politicians to rethink outreach, policy messaging and voter outreach tactics to stay relevant.
He noted that younger voters are now the decisive force in shaping campaign strategies, demanding greater transparency and digital engagement.
According to Gupta, political parties are shifting from traditional rallies to data‑driven social media outreach, using interactive content and real‑time feedback loops.
The analyst warned that this new paradigm will force established politicians to rethink outreach, policy messaging and voter outreach tactics to stay relevant.