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Business
Diet Coke price rises to Rs 70 per can in Delhi‑NCR, Mumbai, Bengaluru and Goa
✍️ The Economic Times
🗓 10 Oct 2026, 12:02 PM
👁 14
The Economic Times reports that Diet Coke is now sold at Rs 70 per can in four major Indian markets as aluminium shortages push up costs.
The Economic Times has highlighted a sharp increase in the retail price of Diet Coke across four key Indian regions. In Delhi‑NCR, Mumbai, Bengaluru and Goa, the soft‑drink is now being sold at Rs 70 per 330‑ml can, up from its earlier price point.
Industry analysts attribute the hike to a tightening global supply of aluminium, a primary material for beverage cans. The scarcity has driven up raw‑material costs for manufacturers, who are passing the expense onto consumers.
Retailers in the affected cities report that the new pricing is already reflected on shelves, with no immediate indication of further adjustments. Consumers are expected to feel the impact during routine purchases, especially in supermarkets and convenience stores.
The price rise underscores broader inflationary pressures in the Indian FMCG sector, where input costs are increasingly volatile. Market watchers will monitor whether other canned beverages follow a similar pricing trajectory.
No official comment has been received from Coca‑Cola India regarding the specific pricing decision, but the company has previously noted that global commodity trends influence its cost structure.
Industry analysts attribute the hike to a tightening global supply of aluminium, a primary material for beverage cans. The scarcity has driven up raw‑material costs for manufacturers, who are passing the expense onto consumers.
Retailers in the affected cities report that the new pricing is already reflected on shelves, with no immediate indication of further adjustments. Consumers are expected to feel the impact during routine purchases, especially in supermarkets and convenience stores.
The price rise underscores broader inflationary pressures in the Indian FMCG sector, where input costs are increasingly volatile. Market watchers will monitor whether other canned beverages follow a similar pricing trajectory.
No official comment has been received from Coca‑Cola India regarding the specific pricing decision, but the company has previously noted that global commodity trends influence its cost structure.