Cricket Dominates OTT in India

The Indian online streaming landscape has witnessed a surge in popularity of various sports, but cricket remains the undisputed king. According to the Ormax report, the sport continues to dominate the OTT space in India, with a significant following and viewership. This trend is expected to continue, given the country's passion for the game. The report highlights the growing importance of OTT platforms in India, with cricket being a key driver of this growth. The sport's massive fan base and frequent tournaments ensure a steady stream of content for OTT platforms, making it an attractive proposition for both platforms and audiences.