📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Chetan Hansraj Takes Lead on AI Initiatives for Ekta Kapoor’s Production House
✍️ The Times of India
🗓 13 Sep 2026, 05:05 PM
👁 3
Actor‑turned‑producer Chetan Hansraj has been appointed to spearhead artificial intelligence projects at Ekta Kapoor’s production company, aiming to streamline content creation and distribution.
Chetan Hansraj, known for his work in television and film, has been named the head of artificial intelligence initiatives at Ekta Kapoor’s production house. The appointment comes as the entertainment industry looks to integrate advanced technology into content creation and distribution.
In his new role, Hansraj will oversee the development of AI tools that can aid writers, editors, and marketers in generating scripts, predicting audience preferences, and optimizing release strategies. The goal is to reduce production timelines and enhance the creative process.
The decision follows Hansraj’s experience in long‑duration shoots and his interest in technology, which he has discussed in recent interviews. His background in both acting and production gives him a unique perspective on how AI can support creative teams.
Ekta Kapoor’s production house has been experimenting with digital platforms, and the addition of AI leadership is expected to strengthen its position in the competitive OTT market. The initiative is part of a broader push to modernise production workflows and deliver content more efficiently to viewers across India and abroad.
In his new role, Hansraj will oversee the development of AI tools that can aid writers, editors, and marketers in generating scripts, predicting audience preferences, and optimizing release strategies. The goal is to reduce production timelines and enhance the creative process.
The decision follows Hansraj’s experience in long‑duration shoots and his interest in technology, which he has discussed in recent interviews. His background in both acting and production gives him a unique perspective on how AI can support creative teams.
Ekta Kapoor’s production house has been experimenting with digital platforms, and the addition of AI leadership is expected to strengthen its position in the competitive OTT market. The initiative is part of a broader push to modernise production workflows and deliver content more efficiently to viewers across India and abroad.