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Entertainment
Boomerang Awards 2026 Announces Jury Presidents as Event Expands into Southeast Asia
✍️ Campaign Brief Asia
🗓 21 Aug 2026, 09:36 AM
👁 8
The 2026 edition of the Boomerang Awards has revealed its jury presidents and confirmed that the competition will now cover the Southeast Asian region.
The Boomerang Awards for 2026 have officially named their jury presidents, marking a key milestone for the advertising and creative industry awards. The appointed presidents are senior figures from the regional marketing community, tasked with steering the judging panels and ensuring consistent standards across categories.
The announcement comes as the awards broaden their geographic scope, extending participation to agencies and brands operating in Southeast Asia. Organisers say the move reflects the growing creative output and market importance of countries such as Singapore, Malaysia, Thailand, Indonesia and the Philippines.
By adding Southeast Asian markets, the Boomerang Awards aim to provide a more inclusive platform that recognises cross‑border campaigns and fosters regional collaboration. The expansion is expected to attract a larger pool of entries and increase the event’s visibility among advertisers and media buyers across the Asia‑Pacific.
Industry observers note that the inclusion of new jury presidents and the regional rollout could set a benchmark for future award programmes, encouraging higher creative standards and broader industry engagement.
The announcement comes as the awards broaden their geographic scope, extending participation to agencies and brands operating in Southeast Asia. Organisers say the move reflects the growing creative output and market importance of countries such as Singapore, Malaysia, Thailand, Indonesia and the Philippines.
By adding Southeast Asian markets, the Boomerang Awards aim to provide a more inclusive platform that recognises cross‑border campaigns and fosters regional collaboration. The expansion is expected to attract a larger pool of entries and increase the event’s visibility among advertisers and media buyers across the Asia‑Pacific.
Industry observers note that the inclusion of new jury presidents and the regional rollout could set a benchmark for future award programmes, encouraging higher creative standards and broader industry engagement.