📷 Image: Wikimedia Commons / Bollywood Hungama
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BMC Removes Dia Mirza’s Pollution-Free Diwali Video, Sparking Debate
✍️ The Economic Times
🗓 03 Nov 2026, 06:03 AM
👁 14
The Brihanmumbai Municipal Corporation deleted a Diwali video posted by actress Dia Mirza that promoted a pollution-free celebration, prompting questions over the city’s social media policies.
The Brihanmumbai Municipal Corporation (BMC) removed a short video posted by Bollywood actress Dia Mirza that showcased a pollution‑free Diwali celebration. The clip, which highlighted eco‑friendly lighting and waste‑free practices, was taken down from the BMC’s official social media channels on Thursday.
Mirza’s video aimed to encourage citizens to adopt greener habits during the festival, featuring LED lamps and reusable decorations. The BMC’s action came after a review of the post’s content, which the municipal body said did not comply with its guidelines for official communications.
The deletion sparked a debate on the role of public bodies in moderating content that promotes environmental awareness. Some netizens praised the BMC for maintaining policy consistency, while others criticized the move as a missed opportunity to spread a positive message.
BMC officials have not yet released a detailed statement explaining the specific policy violation. The corporation has urged users to follow its official guidelines for future posts and has indicated that it will review its content moderation procedures.
Mirza’s video aimed to encourage citizens to adopt greener habits during the festival, featuring LED lamps and reusable decorations. The BMC’s action came after a review of the post’s content, which the municipal body said did not comply with its guidelines for official communications.
The deletion sparked a debate on the role of public bodies in moderating content that promotes environmental awareness. Some netizens praised the BMC for maintaining policy consistency, while others criticized the move as a missed opportunity to spread a positive message.
BMC officials have not yet released a detailed statement explaining the specific policy violation. The corporation has urged users to follow its official guidelines for future posts and has indicated that it will review its content moderation procedures.