📷 Image: Wikimedia Commons / Biswarup Ganguly
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BJP and Congress clash in AI-driven 1980s-style meme war
✍️ The Times of India
🗓 11 Sep 2026, 02:03 AM
👁 36
The Bharatiya Janata Party and the Indian National Congress have turned a retro 1980s AI trend into a full‑scale online meme battle, flooding social media with AI‑generated images.
New Delhi – In a striking display of digital politicking, the BJP and the Congress party have each deployed artificial‑intelligence tools to produce memes styled after the 1980s. The AI‑generated visuals, featuring neon colours, pixelated graphics and period‑specific slogans, have been posted across Twitter, Instagram and regional messaging apps.
Both parties appear to be using the nostalgic aesthetic as a weapon, crafting caricatures of rival leaders and policy positions that echo the pop‑culture motifs of the era. The memes often juxtapose vintage imagery with contemporary political commentary, turning the 80s visual language into a battleground for current disputes.
The meme exchange quickly went viral, with thousands of users resharing, remixing and commenting on the posts. Analysts note that the episode underscores how Indian political outfits are increasingly turning to AI‑driven content to capture online attention, blurring the line between satire and strategic communication.
Both parties appear to be using the nostalgic aesthetic as a weapon, crafting caricatures of rival leaders and policy positions that echo the pop‑culture motifs of the era. The memes often juxtapose vintage imagery with contemporary political commentary, turning the 80s visual language into a battleground for current disputes.
The meme exchange quickly went viral, with thousands of users resharing, remixing and commenting on the posts. Analysts note that the episode underscores how Indian political outfits are increasingly turning to AI‑driven content to capture online attention, blurring the line between satire and strategic communication.