📷 Image: Wikimedia Commons / Prime Minister's Office
Business
Yogi Adityanath Boosts UP's Local Goods to Global Markets
✍️ India Today
🗓 04 Sep 2026, 04:36 AM
👁 56
Yogi Adityanath has been promoting Uttar Pradesh's local products, including Mathura peda and Thakur ji's attire, on the global stage.
Yogi Adityanath has taken a proactive role in promoting Uttar Pradesh’s local products on the international stage, with a particular focus on the famed Mathura peda and traditional Thakur ji attire.
The initiative seeks to expand export opportunities for these regional specialties, thereby boosting the state’s economic profile and creating new markets for local artisans.
Yogi’s strategy includes showcasing the products at international trade fairs and leveraging digital platforms to reach a wider audience.
The move has attracted attention from business leaders and consumers alike, positioning Uttar Pradesh as a source of high‑quality sweets and traditional apparel on the world map.
The initiative seeks to expand export opportunities for these regional specialties, thereby boosting the state’s economic profile and creating new markets for local artisans.
Yogi’s strategy includes showcasing the products at international trade fairs and leveraging digital platforms to reach a wider audience.
The move has attracted attention from business leaders and consumers alike, positioning Uttar Pradesh as a source of high‑quality sweets and traditional apparel on the world map.