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Entertainment
Yash announced as Ravana in new Ramayana poster after MrBeast event
✍️ Bollywood Hungama
🗓 27 Sep 2026, 03:47 PM
👁 10
The producers of the upcoming Ramayana project revealed a fresh poster that casts Kannada star Yash as the demon king Ravana, following a promotional event featuring YouTube philanthropist MrBeast.
The makers of the new Ramayana adaptation unveiled a fresh promotional poster on Monday, showcasing Kannada film star Yash in the role of the mythological antagonist Ravana. The poster, released after a high‑profile event, highlights Yash’s elaborate costume and makeup designed to portray the legendary demon king.
Yash, known for his blockbuster hits in the South Indian market, is set to portray Ravana in the upcoming production, marking a significant casting choice that blends regional star power with a pan‑Indian mythological narrative. The visual emphasizes the character’s regal yet fearsome aura, aiming to attract both traditional audiences and younger viewers.
The unveiling followed a special promotional collaboration with American YouTube creator MrBeast, who participated in a live‑streamed segment that drew considerable online attention. Organisers said the partnership was intended to broaden the film’s reach beyond conventional media channels.
Industry observers note that the combined star appeal of Yash and the global visibility provided by MrBeast could boost the project’s pre‑release buzz, positioning the Ramayana adaptation as a major entertainment event for the coming months.
Yash, known for his blockbuster hits in the South Indian market, is set to portray Ravana in the upcoming production, marking a significant casting choice that blends regional star power with a pan‑Indian mythological narrative. The visual emphasizes the character’s regal yet fearsome aura, aiming to attract both traditional audiences and younger viewers.
The unveiling followed a special promotional collaboration with American YouTube creator MrBeast, who participated in a live‑streamed segment that drew considerable online attention. Organisers said the partnership was intended to broaden the film’s reach beyond conventional media channels.
Industry observers note that the combined star appeal of Yash and the global visibility provided by MrBeast could boost the project’s pre‑release buzz, positioning the Ramayana adaptation as a major entertainment event for the coming months.