📷 Image: Wikimedia Commons / Unknown authorUnknown author
Sports
X Launches MLB Gametime on Its Platform, Signaling Shift to Streaming
✍️ Campaign US
🗓 10 Oct 2026, 05:41 AM
👁 13
X has introduced MLB Gametime, allowing users to access Major League Baseball content directly on its platform. The move reflects a broader trend of broadcast entertainment shifting to social and streaming services.
X has rolled out MLB Gametime, a feature that brings live scores, highlights and audio/video of Major League Baseball games to its platform. The offering is available to users worldwide through the X app and website.
By integrating MLB content, X aims to deepen engagement with sports fans who increasingly consume games on digital and social channels. The step aligns with the platform’s strategy to host live sports events alongside its traditional microblogging service.
Industry observers note that the deal exemplifies how broadcasters and rights holders are partnering with social and streaming outlets to reach audiences where they spend their time. Such collaborations are becoming common as traditional TV viewership declines.
While financial details of the agreement have not been disclosed, the move underscores the shifting landscape of sports media distribution. It also places X alongside other tech companies that have secured similar sports streaming rights in recent years.
By integrating MLB content, X aims to deepen engagement with sports fans who increasingly consume games on digital and social channels. The step aligns with the platform’s strategy to host live sports events alongside its traditional microblogging service.
Industry observers note that the deal exemplifies how broadcasters and rights holders are partnering with social and streaming outlets to reach audiences where they spend their time. Such collaborations are becoming common as traditional TV viewership declines.
While financial details of the agreement have not been disclosed, the move underscores the shifting landscape of sports media distribution. It also places X alongside other tech companies that have secured similar sports streaming rights in recent years.