Vikram Malhotra: Indians Want Rooted Stories

Vikram Malhotra, the CEO of Abundantia Entertainment, has shared his insights on the kind of stories that Indian audiences are looking for. According to him, Indians want stories that reflect the world they live in. This means that the stories should be rooted in the Indian context and have unique characters that audiences can relate to. Malhotra's statement highlights the importance of creating content that is authentic and relevant to the Indian audience.
The statement by Malhotra is significant as it comes from someone who is at the helm of a prominent entertainment company. Abundantia Entertainment has been involved in the production of several notable films and web series in recent years.
The emphasis on rooted stories and unique characters is a reflection of the changing preferences of Indian audiences. With the rise of streaming platforms, audiences now have access to a wide range of content from around the world. However, there is still a strong demand for stories that are authentic and relevant to the Indian context.