Uttar Pradesh taps Gen Z to showcase city heritage from chikankari to street food

The state government of Uttar Pradesh has appealed to members of Generation Z to capture and narrate the stories of its urban centres. The call specifically highlights the rich tapestry of local traditions, from the famed chikankari embroidery of Lucknow to the diverse street‑food offerings that define city life. By involving young storytellers, officials aim to create a contemporary record that celebrates regional heritage while engaging a digitally‑savvy audience.