📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Urvashi Rautela Criticizes Kriti Sanon's Raksha Bandhan Ad, Calls for Clear Boundaries
✍️ Mid-Day
🗓 30 Aug 2026, 11:38 AM
👁 23
Actress Urvashi Rautela has publicly expressed her disapproval of Kriti Sanon's Raksha Bandhan advertisement, urging the industry to set clear boundaries on content. The comment came after the ad's release, sparking debate among fans and media.
Urvashi Rautela took to social media to voice her concerns about Kriti Sanon's recent Raksha Bandhan advertisement. In her post, she stated, "We need to draw a line," highlighting her belief that the ad crossed certain acceptable boundaries.
Rautela's remarks came as the ad, featuring Sanon in a traditional setting, was widely shared across platforms. While the campaign aimed to celebrate sibling bonds, Rautela felt that the portrayal was inappropriate for the occasion.
The actress’s comments have prompted discussions among peers and audiences about the evolving norms of advertising content in India. Some industry insiders suggest that clearer guidelines may be needed to prevent similar controversies in the future.
No official response has yet been issued by the ad's creators or the brand involved. The debate continues to unfold on social media, with many users weighing in on the appropriateness of the ad’s imagery.
Rautela’s statement underscores a broader conversation about artistic expression versus cultural sensitivity in contemporary Indian media.
Rautela's remarks came as the ad, featuring Sanon in a traditional setting, was widely shared across platforms. While the campaign aimed to celebrate sibling bonds, Rautela felt that the portrayal was inappropriate for the occasion.
The actress’s comments have prompted discussions among peers and audiences about the evolving norms of advertising content in India. Some industry insiders suggest that clearer guidelines may be needed to prevent similar controversies in the future.
No official response has yet been issued by the ad's creators or the brand involved. The debate continues to unfold on social media, with many users weighing in on the appropriateness of the ad’s imagery.
Rautela’s statement underscores a broader conversation about artistic expression versus cultural sensitivity in contemporary Indian media.