The Times of India launches lyrical friendship anthem "Summer Holidays"

The Times of India published a lyrical video named "Summer Holidays" that focuses on the theme of friendship. The song combines a breezy summer vibe with lyrics that highlight the bond between friends, positioning it as a seasonal anthem for school and college students on break. The video features animated or text‑based visuals synchronized with the music, catering to a young audience that frequently consumes lyrical content online.

The release comes as part of The Times of India's broader effort to engage readers beyond traditional news, tapping into the entertainment segment with music and video content. While no artist or composer is mentioned in the brief, the platform's branding suggests it aims to reach its extensive digital readership across India.

The lyrical video is now available on The Times of India's official digital channels, allowing fans to stream or share it across social media platforms. It adds to the growing trend of media houses producing original music content to attract younger demographics during the summer holidays.