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Entertainment
Ted Sarandos Says Netflix Should Have Launched in India on 'Lock Upp' and 'Sacred Games'
✍️ The Indian Express
🗓 07 Aug 2026, 10:49 AM
👁 7
Netflix chief content officer Ted Sarandos criticized the platform’s launch strategy in India, saying it should have focused on local hits like ‘Lock Upp’ and ‘Sacred Games’.
Ted Sarandos, Netflix’s chief content officer, recently spoke about the company’s entry into the Indian market and criticized the launch strategy.
Sarandos said that Netflix should have focused on local content such as the Hindi series "Lock Upp" and the crime drama "Sacred Games" at the time of its launch. He implied that these shows could have attracted a larger audience.
The comments come as Netflix continues to expand its presence in India, where it faces stiff competition from local streaming services. The platform has been investing heavily in original Indian productions.
No official response from Netflix has been released yet regarding Sarandos’ remarks. The statement highlights the importance of a local content strategy for global streaming platforms in India.
Sarandos said that Netflix should have focused on local content such as the Hindi series "Lock Upp" and the crime drama "Sacred Games" at the time of its launch. He implied that these shows could have attracted a larger audience.
The comments come as Netflix continues to expand its presence in India, where it faces stiff competition from local streaming services. The platform has been investing heavily in original Indian productions.
No official response from Netflix has been released yet regarding Sarandos’ remarks. The statement highlights the importance of a local content strategy for global streaming platforms in India.