Ted Sarandos Critiques Netflix’s India Launch, Calls for More Local Originals

Netflix’s chief content officer, Ted Sarandos, recently remarked that the streaming platform’s entry into India was a missed opportunity for local originals. He cited popular Indian series such as Lock Upp and Sacred Games as examples of content that could have set the tone for the launch. Sarandos suggested that a stronger focus on indigenous storytelling would have resonated more deeply with Indian audiences. The comments come as Netflix continues to expand its global library with region‑specific titles.