Tasmac Launches Online Liquor Ordering with In‑Store Pickup

Tasmac, a well‑known liquor brand in India, has announced a major overhaul of its sales process. The company now offers customers the ability to place orders for alcohol online and collect them from designated retail outlets.\n\nThe new system, launched on the brand’s official website and mobile app, allows users to browse the full range of products, place orders, and choose a pickup location. Customers can then collect their purchase at any participating outlet during standard operating hours.\n\nIndustry analysts say the move could streamline distribution and reduce delivery times, while also helping the company comply with regulatory restrictions on alcohol delivery.\n\nA spokesperson for Tasmac said the initiative is part of a broader strategy to modernise its retail experience and enhance customer convenience.