📷 Image: Wikimedia Commons / খাঁ শুভেন্দু
Business
Sterling Opens 80th Resort in Jagdalpur, Expands into Chhattisgarh
✍️ scanx.trade
🗓 29 Aug 2026, 02:17 AM
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Hospitality chain Sterling inaugurated its 80th resort in Jagdalpur, marking its entry into the state of Chhattisgarh.
Sterling, a leading hospitality brand, officially launched its 80th resort in Jagdalpur, Bastar district, on Tuesday. The opening ceremony was attended by local officials and company representatives, who highlighted the project as the chain's first venture in Chhattisgarh.
The new property adds to Sterling's growing portfolio of resorts across India, reflecting the company's strategy to tap emerging tourism destinations. Jagdalpur, known for its proximity to natural attractions such as Chitrakote Falls, is expected to benefit from increased visitor inflow following the resort's debut.
Industry analysts note that the expansion aligns with broader trends of hotel chains investing in tier‑2 and tier‑3 cities, where demand for quality accommodation is rising. Sterling's entry into Chhattisgarh underscores its confidence in the state's tourism potential and its commitment to broaden its geographic footprint.
The new property adds to Sterling's growing portfolio of resorts across India, reflecting the company's strategy to tap emerging tourism destinations. Jagdalpur, known for its proximity to natural attractions such as Chitrakote Falls, is expected to benefit from increased visitor inflow following the resort's debut.
Industry analysts note that the expansion aligns with broader trends of hotel chains investing in tier‑2 and tier‑3 cities, where demand for quality accommodation is rising. Sterling's entry into Chhattisgarh underscores its confidence in the state's tourism potential and its commitment to broaden its geographic footprint.