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Business
SPNI Urges Expansion of TV Definition to Include FTA and CTV
✍️ Adgully.com
🗓 11 Aug 2026, 10:18 AM
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SPNI's Gaurav Banerjee has called for the Indian broadcasting industry to broaden the definition of television beyond pay‑TV to encompass free‑to‑air and cable services.
SPNI (Society of Indian News Broadcasters) spokesperson Gaurav Banerjee has urged regulators and industry bodies to widen the definition of television in India. The current framework largely limits the term to pay‑TV services, thereby excluding free‑to‑air (FTA) and cable television (CTV) channels.
Banerjee argues that the evolving media landscape, with a surge in digital and over‑the‑top (OTT) platforms, necessitates a more inclusive definition. A broader scope would better reflect the consumption patterns of millions of Indian households that rely on FTA and CTV for news and entertainment.
The call comes amid discussions on licensing, advertising revenue sharing, and content regulation. By recognizing FTA and CTV under the television umbrella, the industry could achieve clearer regulatory guidelines and more equitable revenue distribution.
Industry analysts suggest that such a change could also streamline compliance for broadcasters and provide a unified framework for advertising agencies and advertisers targeting diverse audiences.
Banerjee argues that the evolving media landscape, with a surge in digital and over‑the‑top (OTT) platforms, necessitates a more inclusive definition. A broader scope would better reflect the consumption patterns of millions of Indian households that rely on FTA and CTV for news and entertainment.
The call comes amid discussions on licensing, advertising revenue sharing, and content regulation. By recognizing FTA and CTV under the television umbrella, the industry could achieve clearer regulatory guidelines and more equitable revenue distribution.
Industry analysts suggest that such a change could also streamline compliance for broadcasters and provide a unified framework for advertising agencies and advertisers targeting diverse audiences.