📷 Image: Wikimedia Commons / S. Perquin
Entertainment
Spider‑Man: Brand New Day Surpasses No Way Home’s $50M U.S. Preview Gross on Thursday PM
✍️ Deadline
🗓 31 Jul 2026, 12:36 PM
👁 12
The new Spider‑Man film topped the U.S. Thursday evening box office, earning more than the $50 million preview haul of its predecessor, No Way Home.
Spider‑Man: Brand New Day, released in the United States on Thursday, achieved a Thursday PM box‑office total that eclipsed the $50 million preview revenue generated by its predecessor, No Way Home. The film’s earnings placed it at the top of the U.S. box‑office charts for the evening, marking a significant commercial milestone for the franchise.
Industry analysts note that the strong performance reflects sustained audience interest in the Spider‑Man universe, as well as effective marketing and a favorable release window. The film’s success also underscores the competitive nature of Thursday PM releases in the U.S. market.
While detailed daily grosses are still being compiled, early reports indicate that Brand New Day’s earnings surpassed the benchmark set by No Way Home’s preview run, setting a new record for the franchise’s Thursday evening performance.
The film’s achievement is expected to influence distribution strategies for upcoming Marvel titles, with distributors looking to replicate the Thursday PM advantage demonstrated by Brand New Day.
Industry analysts note that the strong performance reflects sustained audience interest in the Spider‑Man universe, as well as effective marketing and a favorable release window. The film’s success also underscores the competitive nature of Thursday PM releases in the U.S. market.
While detailed daily grosses are still being compiled, early reports indicate that Brand New Day’s earnings surpassed the benchmark set by No Way Home’s preview run, setting a new record for the franchise’s Thursday evening performance.
The film’s achievement is expected to influence distribution strategies for upcoming Marvel titles, with distributors looking to replicate the Thursday PM advantage demonstrated by Brand New Day.