📷 Image: Wikimedia Commons / S. Perquin
Entertainment
Spider-Man: Brand New Day Tops Thursday PM Box Office, Overtaking No Way Home’s $50M Preview Record
✍️ deadline.com
🗓 31 Jul 2026, 06:48 PM
👁 5
The latest Spider‑Man film, 'Brand New Day', opened Thursday evening to a Thursday PM collection that eclipsed the $50 million preview haul of 'No Way Home', marking a strong start for Sony’s new installment.
The new Spider‑Man feature, 'Brand New Day', was released on Thursday and posted a Thursday PM box office haul that surpassed the $50 million preview earnings of 'No Way Home'.
Sony’s latest installment collected roughly $55 million in the Thursday PM slot, a figure that eclipses the record set by the 2021 blockbuster during its preview period.
The robust opening underscores the franchise’s continued popularity, especially after the mixed reception of the previous film. Analysts note that the strong Thursday PM performance signals healthy audience interest and bodes well for the film’s domestic run.
Industry observers also point out that the result may influence future release strategies for Sony’s superhero slate, as the company looks to capitalize on the franchise’s proven drawing power.
Sony’s latest installment collected roughly $55 million in the Thursday PM slot, a figure that eclipses the record set by the 2021 blockbuster during its preview period.
The robust opening underscores the franchise’s continued popularity, especially after the mixed reception of the previous film. Analysts note that the strong Thursday PM performance signals healthy audience interest and bodes well for the film’s domestic run.
Industry observers also point out that the result may influence future release strategies for Sony’s superhero slate, as the company looks to capitalize on the franchise’s proven drawing power.