📷 Image: Wikimedia Commons / Marilynn K. Yee, Los Angeles Times
Entertainment
Soul Train Awards Return with Spotify and BET Partnership
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🗓 04 Sep 2026, 08:48 AM
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The Soul Train Awards have resumed, backed by a new partnership with Spotify and BET, marking a fresh start for the iconic music ceremony.
The Soul Train Awards, a long‑standing celebration of music, dance and culture, have officially returned after a period of inactivity. The 2024 edition is set to be hosted with a renewed format that incorporates modern digital elements.
A key component of the revival is a partnership with streaming giant Spotify and television network BET. The collaboration will provide live streaming and broadcast coverage, ensuring the ceremony reaches audiences worldwide.
Organizers say the alliance will help the awards tap into a younger, tech‑savvy demographic while reinforcing the event’s relevance in today’s entertainment landscape. The partnership also aims to integrate Spotify’s music catalog and data analytics into the awards’ voting and nomination processes.
With the backing of two major media players, the Soul Train Awards are poised to re‑establish themselves as a marquee event for artists and fans alike.
A key component of the revival is a partnership with streaming giant Spotify and television network BET. The collaboration will provide live streaming and broadcast coverage, ensuring the ceremony reaches audiences worldwide.
Organizers say the alliance will help the awards tap into a younger, tech‑savvy demographic while reinforcing the event’s relevance in today’s entertainment landscape. The partnership also aims to integrate Spotify’s music catalog and data analytics into the awards’ voting and nomination processes.
With the backing of two major media players, the Soul Train Awards are poised to re‑establish themselves as a marquee event for artists and fans alike.